Bespoke and made-to-measure shirts by Jonathan Quearney

Shirts are made to your measurements, with a collar, cuff and fit chosen around how you wear them: under a suit, open-necked with a jacket, or on their own in summer.

Choose from fine two-fold cottons, oxford, poplin, twill and linen, in plains, stripes and checks. Collars range from a soft button-down to a firm spread for a tie; cuffs from barrel to double for links.

Every order starts with a toile fitting: a shirt made in a cotton chosen for how it drapes, behaving like a well-worn shirt, so the fit is perfected before your own cloth is cut.

Bespoke shirts from £350. Made-to-measure shirts from £175.

How it works

  1. Measures. We take a full set of measurements, look at how you stand and move.

  2. Talk through. We talk through the shirts you already wear and what you want from these.

  3. Details. Collar, cuff, front, pocket, pleats and buttons, chosen around how you will wear the shirt.

  4. Cloth. Choose from fine two-fold cottons, oxford, poplin, twill and linen from the bunches at the studio.

  5. Toile fitting. A trial shirt is made in a cotton that behaves like a well-worn shirt and fitted on you, and your pattern is adjusted.

  6. Final toile. A second fitting confirms the changes before your own cloth is cut.

  7. Collection or delivery. Collect your finished shirts from the King’s Road studio, or we deliver them to you.

Book an appointment at the King’s Road studio, or we can come to you.